The objective of this campaign was to effectively promote the Petsies line of Budsies, LLC. Being a higher priced item, it was important to target audiences that would respond well to the product. Furthermore, we aimed to create a campaign that would launch in time to receive orders for the holiday season.
Both Facebook publishers and companies producing products face similar issues of exposure. Profits are made through increased exposure, and in the world of digital goods and marketing, the importance of expanding into the social media world has never been more evident.
The excessive cost and time required to produce and implement digital marketing campaigns can deter some companies from the field entirely. This cuts out an entire sales venue for companies; never has it been easier for consumers to purchase products from the convenience of their devices.
Through continued expressed interest from publishers and the large, untapped market potential of Facebook, Margle Media decided to reach out to potential companies to offer advertisement space with our largest publishers. Margle Media offered to produce a 45-60 second video to be published on the largest possible Facebook networks.
This video would consist of footage shot in-house with our production team and/or stock footage taken directly from the company. But instead of a basic commercial, the video would tell a story surrounding the product—a story that would showcase the value of the product.
This video would not only increase engagement with the publisher’s social media brand but also increase the exposure and usage of the product by viewers. Performance of the videos are directly tracked through Facebook, allowing the company, Margle, and the publisher to analyze performance for necessary retargeting.
The campaign, which was implemented on the 8th of October, caused a massive influx to the product page of Petsies LLC. Furthermore, the additional web-traffic caused an overload on their servers.