Organic vs. Paid Content: What’s The Difference?

The first thing most people encounter when jumping into the world of online marketing is all of the terminology. Marketing professionals throw around a lot of words that are a bit more complicated than necessary, but they all serve a purpose. If you’ve done any online...

Video Marketing Statistics For 2020

It’s official, we’re almost a third of the way into 2020. The new decade may have started off a bit rocky, but the challenges just make things more interesting! Digital marketing, is always in flux. With a chunk of the new year over, we have enough data to begin...

Google Ads Tips & Tricks In 2020

Since the inception of the Internet, advertising has fundamentally changed. Gone are the days of simply running ads in your local newspaper, radio, or TV channel. Nowadays, every website is a potential space for you to get your name out there. If you had to...

How To Use Instagram Stories For Small Businesses

When you first start running a business there are a million little things to learn to be successful. One of the most important things to learn as quickly as you can is how to market properly. Thankfully, with it being 2020, there are numerous options that don’t cost a...

Create Content For TikTok In 2020

Social media is an ever changing landscape, and the newest contender to join in has been TikTok. For those unaware, TikTok is a short-form video content sharing website founded in 2017. It functions very similarly to the old app Vine, before it was shut down in 2016....