Cousins Subs partnered with Margle to further strengthen performance across Google as part of an evolving full-funnel media mix. As demand scaled, our goal was to improve efficiency and capture higher-intent traffic while maintaining strong conversion volume.
Strategic Allocation
We increased allocation toward Google, leveraging a refined mix of Search and Performance Max campaigns across branded, non-branded, and conquesting terms. This approach allowed us to better align messaging with user intent and capture demand at key decision moments.
Continuous Optimization
By continuously optimizing campaign structure, bidding strategies, and query-level performance, we improved overall efficiency, driving more conversions at a lower cost while meaningfully increasing return on ad spend.