FritoLay partnered with Margle to drive awareness and sales for its dips and salsas portfolio through engaging, social-first creative. The challenge wasn't just standing out in-feed, it was understanding what consumers were actively searching for, saving, and sharing when it came to recipes, snack hacks, and entertaining moments.
Research-Driven Strategy
Margle began with research into consumer behavior, analyzing social trends, search data, and platform insights to identify the types of recipes, dip pairings, and snack hacks audiences were craving. From there, our team concepted and wrote original recipes designed to feel both craveable and achievable, aligning brand products with real-world usage and cultural moments.
Social-First Creative
Using these insights, we developed video and static content intentionally built for social by leveraging humor, trend-forward formats, and platform-native storytelling. Every asset was crafted to feel organic, entertaining, and right at home in-feed, avoiding the look and feel of traditional advertising while still driving clear brand impact.
Results
In just two months, the campaign delivered strong reach, engagement, and traffic, demonstrating how research-backed, creative-led social can quickly move household brands from awareness to consideration and action.