Mom Water Shoppable Media
A shoppable media strategy that seamlessly bridged awareness and conversion, driving consumers from ads directly to a dynamic landing page — and delivering a retailer visit rate 4x the industry average.
Client: Mom Water
Key Results
page loads
clicks to retailer
retailer visit rate (0.51% industry average)
Mom Water needed a way to close the gap between ad exposure and actual retail purchase — across a fragmented landscape where consumers shop at different retailers depending on where they live. The challenge: drive awareness at scale while giving consumers a frictionless path to buy wherever Mom Water was available near them.
Shoppable Media as the Bridge
We leveraged Shoppable Media to seamlessly connect awareness and conversion. Ads across platforms drove users to a dynamic landing page where they could select their preferred retailer based on local availability — turning every impression into a qualified purchase opportunity.
Full-Funnel Visibility
The approach gave us clear visibility into user behavior beyond the ad click. We tracked engagement across the funnel, measured retailer-specific traffic, and optimized performance with precision — insights that a standard click-to-site setup simply can't provide.
Results That Beat the Benchmark
The campaign delivered a 2.00% retailer visit rate against a 0.51% industry average — nearly 4x the benchmark — while generating 1.4M page loads and 28,000 clicks to retailer. A clear signal that when the path to purchase is this frictionless, consumers act on it.