The Problem

Enstrom Toffee & Confectionery came to Margle Media looking for a partner to help with their social media presence, and online sales. They had always been a leader in their industry but had never put a strong emphasis on social presence and paid social. They were looking to expand their social media presence through paid advertising and came to us at a good time with the holidays coming up.

The Strategy

Enstrom had strong direct mail and corporate sales, but not nearly as much traction direct to consumer. We developed a paid media strategy that allowed us to drive conversions cost-effectively. With the holiday season right around the corner, we focused on gift packages and introduced ads that portrayed Enstrom as the perfect gift option.

The Result

Our 3 month campaign spanned from early October to early January, and witnessed outstanding results. Our initial plan was to use $3,000 in ad spend a month, but because of the results we saw, we ended up spending a little over $15,000 over the course of 90 days. In total, we reached close to 250,000 customers and received 1,714 purchases. Our final numbers included $15,019 in ad spend and $223,752 in conversion value, equaling a 14.9x ROAs (return on ad spend).


Total Link Clicks

Total Purchase

Total Sales

Total Reach


Paid Media Case Study



Paid Media Case Study



Paid Media Case Study



Paid Media Case Study



Success through collaboration

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© Copyright 2019 Margle Media. All Rights Reserved.

© Copyright 2019 Margle Media. All Rights Reserved.