If you are serious about building a brand in this day and age, a website is no longer something you can choose to not have. Success is driven by traffic to your site, no matter your business. Whether you sell things directly online or run a blog, you need to know how to direct viewers to your site to take the final action you desire. Now the question is, how exactly do you drive traffic to your website? Thankfully, there are more than a handful of potential options that have been proven to work over the years. While there is no surefire guarantee, if you follow these guidelines, you will most certainly increase the quantity and quality of your website traffic.
How To Drive Traffic To Your Website
Search Engine Optimization
A term that gets thrown around a great deal when you speak about methods to drive traffic to your website is search engine optimization, or SEO. SEO is the practice by which you make it easier to find your website through a search engine.
There are many methods of doing this that we’ll discuss today, but the most common and direct is utilizing keywords. Essentially, this process involves finding words, phrases, and language that you tend to use a fair amount on your website. A little research can help you find ones that match your work best, and then it’s a matter of striving to use them as often as possible. By doing this, you make it easier for search engines, like Google or Yahoo, to bring up your work when people type those phrases into the search bar.
Direct language is only the tip of the iceberg when it comes to SEO options that can help drive traffic to your website. One of the most important things you can do is in regards to everything that isn’t direct text on the site. Take images for instance. When you upload an image, you have the option to name it and keeping that name in mind is wise. These names help your website come up more often if someone is searching for that image. If you want to go one layer deeper, you can also change the title within the code of the website to make certain it will come up more often as default names of images tend to be a jumble of letters and numbers.
Another method to drive traffic to your website is making certain everything is current. This includes information, images, maybe even music if you have that as an aspect of your website. On the surface, this shows any visitors that you are on top of things and have the most up to date information, but that’s only a small part of it. The biggest thing you are doing by making frequent updates is actually bringing yourself to the front of searches. You see, search engines seek out the newest information because that is reliably the most accurate information that a user is searching for. By making updates, you are telling search engines that your content is the freshest and so you’ll show up more.
One final method to drive traffic to your website is making certain things are clean and easy to navigate. Clean is in reference to large files. If you have a lot of large files such as music players, flash graphics, unnecessary plugins and things of that nature, you are slowing down your page’s load time. This is a two-fold problem because you are not only impeding visitors from using your site, you are also damaging your SEO because search engines can detect slow load times and hinder traffic to those sites. Easy navigation is also a huge plus. When applicable, you should be linking to other sections of your website, and even offsite if you find a better resource elsewhere. Providing useful links boosts your SEO immensely.
Utilize Social Media
It’s 2020 folks, and if you want to drive traffic to your website you have to be active on social media. This is also a good piece of advice for running a business in general, but when it comes to promoting your work, it’s an absolute must. The most direct way of doing this is through the largest platforms like Facebook, Instagram, Twitter, and LinkedIn. Any time a new post goes live on your website, there should be posts on as many of these as you feel comfortable advertising on and linking back to. You can also provide direct links to your website through these platforms, for example in your Instagram bio. Your URL should be easily available on all of these platforms.
Straightforward advertising on the big social platforms isn’t the only option of course. If you want to drive traffic to your website, it is wise to think outside the box when it comes to social media. Say your website has numerous informative written pieces for instance. A great way to get your name out there is to turn some of those written pieces into podcasts and place those recordings on as many places you can find podcasts as possible. Spotify, iTunes, Google Play – the sky’s the limit and suddenly you’re available in far more places and have widened your reach a great deal.
Interacting with others in unique ways is also a great use of social media to drive traffic to your website. Take the podcast example – you can collaborate with others in your field and widen your reach to an already established audience that they may have. Your expertise can also be used to get more traffic. If you are an expert in your field and feel you have information that may help people, take a look at Quora. For those unaware, Quora is a Q&A site where people can ask questions and get expert answers. It has been growing in popularity over the past several years and if you provide good answers to people, they are more likely to seek out your expert advice straight from the source.
Traditional Marketing Options
Even with the times changing, some of the old fashioned methods of marketing still work to drive traffic to your website. It used to be that sending out ads in the mail was the most direct way to contact new customers; now that has shifted to email.
Email marketing isn’t always the best method for finding new customers, but it is always a fantastic strategy for keeping your website on the minds of people who’ve visited before. By sending out periodic email newsletters to prior customers, you can push your way to the forefront of their minds and can often use that method to drive them back to your website. The balance of using email marketing is making sure you aren’t sending too many or too few emails. Too many obviously becomes irritating and will turn customers you already had on your side against you. Too few means they will simply forget about you.
The methods we’ve previously mentioned have all been very direct actions you can take to drive traffic to your website, but there is always the option of buying ad space. If you have the money to advertise, going through paid options can yield very impressive results. By buying ads through Google or Facebook, your website is put directly in front of users’ eyes and you can use data collected from initial advertisements to retarget and get even more potential customers visiting your site. This method can create some of the best traffic as it is likely to be the people most inclined to connect with your content.
If you have a website, part of your marketing strategy should always include methods to drive traffic to a landing page. If it simply exists for the sake of it, you are wasting the potentially very lucrative opportunity before you.
With more traffic to your website, even if your website isn’t the end all be all for your business, more people will know about you and you can use that website to inform them of whatever you like. There are no distractions like with social media so people can simply enjoy whatever it is you’ve brought them to see. A website is also easy to share with others digitally and verbally to increase your reach. You just have to have the determination to put the work in and bring the people to you.
Interested in how you can drive more traffic to your website? Contact us here.