Marketing That Moves Product

Yes. Most of our CPG clients sell through retail, Amazon, or a combination of both. We build strategies that support sell-through at retail while building owned brand equity and direct consumer relationships at the same time. We understand the tension between supporting your retail partners and building your own brand story, and we help you navigate both without sacrificing either. Whether you are on shelf at Target, running commerce media on Amazon, or selling through DTC with a loyalty program, we build around your actual distribution model.

Yes. We currently manage 11 sub-brands under one parent client, running separate campaigns, creative, and channel strategies for each while maintaining the master brand architecture. Portfolio complexity is our specialty. We have built internal processes and workflows that allow us to maintain brand consistency across SKUs while giving each product line the individualized attention it needs to perform in its specific category. If you have a complex portfolio, we are one of the few agencies built to handle it without losing focus on any single product.

Budget is confirmed after your initial call with Margle because the right investment depends entirely on your goals, category, channel mix, and the scope of work required to deliver real results. Media spend is always separate from agency fees and scales with your goals. What we can tell you is that we will give you a clear, honest number in that first conversation, with no surprise fees or scope creep. We are built to be transparent about pricing because we believe more of your budget should go toward results, not overhead.

Paid social and paid search campaigns typically begin generating meaningful data and early performance signals within the first 30 to 60 days. We use that window to build audience learnings, test creative, and establish baseline performance. Brand-level awareness programs and retail media initiatives typically take 90 to 120 days to show measurable lift against category benchmarks. Commerce media channels like Instacart and Amazon can show conversion impact faster, often within the first 30 days. We set realistic benchmarks from day one and share a clear KPI framework so you always know what working looks like at each stage.

Both, and we believe they are better together. Our in-house production team handles concept development, video production, editing, and static creative. Having strategy, creative, and media under one roof means your assets are built to perform in the specific placements you are running, not just to look good in a presentation. We test creative systematically and use performance data to inform every iteration. When media and creative are siloed across different partners, you lose speed, signal, and optimization efficiency. We eliminate that gap.

A discovery call. We do the rest. In that first conversation, we will learn about your business, your buyer, your current marketing setup, and where you want to grow. We do not require decks, briefs, or RFP documents upfront. After the call, we put together a tailored recommendation based on what we heard. If it is a fit, we move into a strategy sprint and build your roadmap. There is no pressure and no obligation past that initial conversation. Most of our clients say the first call alone gave them more clarity than months of working with a previous agency.