More Visits. More Orders. More Loyal Guests.
We help QSR brands build digital marketing programs that fill locations, drive order value, and convert first-time visitors into loyal regulars.
Proven Results Across Leading QSR Brands
Margle has been an incredibly dependable partner for our team. They are responsive, collaborative, and truly take the time to understand our challenges, adjusting strategies as the landscape continues to evolve. Our account managers are fantastic and help ensure we remain competitive with our digital advertising efforts.
Maja Gettrust
Creative Director
We Understand Your Industry
QSR · Fast Casual · Multi-Unit RestaurantsBuilt for how QSR actually works
Most agencies treat QSR like any other brand with a social account. We understand the speed, the margin pressure, and the complexity of marketing a multi-location food brand.
Foot traffic is down, but your ad dollars are spent on people who never walk in
Impression counts look great. Visit counts are flat. We build campaigns that connect digital spend to in-store behavior, not just reach.
Third-party delivery apps own your customer data and your margin
You pay 20 to 30% commissions while platforms build loyalty to themselves, not your brand. We help you reclaim your customer relationship.
LTO and seasonal campaigns need to go live in days, not weeks
The QSR calendar moves fast. We run a production and activation system built to match your speed, not slow it down.
Your creative looks exactly like every other QSR on the feed
Generic food photography performs generically. We produce platform-native content that stops the scroll and drives orders.
Loyalty programs that see 80% drop-off after the first redemption
Sign-ups don't mean loyalty. We build retention programs that convert one-time guests into regulars who come back.
Spend is up. You can't tell if it's driving visits or just impressions.
Attribution for QSR is hard. We build measurement frameworks that connect media to visits, orders, and average check size.
Access our Active Agency Partners
Services
Visit-first approachEverything your brand needs to grow
Paid Social That Drives Location Visits and Online Orders
Meta, TikTok, Snapchat: full-funnel campaigns from awareness to redemption. Every creative and targeting decision is built to drive incremental visits and order volume, not just reach.
Food Creative Built for the Feed, Not a Menu Board
In-house food photography and video production optimized for platform-native formats. UGC-style, short-form, LTO-focused assets built to stop the scroll and drive action where your guests actually spend time.
Geo-targeted and Local Market Advertising
Trade area marketing, radius targeting, and location-level campaign management that drives visits to specific locations. We optimize by location, not just brand-wide averages.
Loyalty + Retention Marketing
CRM, email, SMS, and app retargeting designed to convert first-time visitors into regulars. We build programs around your loyalty data and first-party channels, not rented platform audiences.
Search + Google Business Optimization
Paid search, Local Services Ads, and Google Business Profile optimization to capture intent-based traffic at the exact moment someone searches for a meal near them. Intent captured. Visit driven.
Established relationships with leading QSR and digital platforms
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Results
QSR results that speak for themselves
Cousins Subs
Paid Search + Performance
High-intent search and performance tactics designed to capture demand and scale efficiency across the full funnel.
+32.17%
Increase in ROAS
+5.82%
Increase in conversions
Roaring Fork Restaurant Group
Roaring Fork Restaurant Group
Paid Social + Content Creation
Social-first content creation and paid media program that found the sweet spot for return on ad spend and has run profitably ever since.
7.98x
Average ROAS
+13.5M
Impressions delivered
Your Brand Here
We're building results for new QSR partners right now. Book a call to find out if we're the right fit for your brand.
From brief to visit growth
How We Work
We start with your locations, your guest, your current digital footprint, and where your biggest conversion gaps are. No assumptions, no generic QSR playbooks.
Discovery
01Full-funnel plan: channel mix, creative brief, LTO calendar mapping, local market priorities, and a measurement framework tied to visits, orders, and average check.
Strategy
02In-house food photography and video built for the platforms that drive QSR visits. Platform-native, fast to market, and built to perform in paid and organic placements.
Production
03Launch and optimize with real-time pacing, creative testing, and location-level reporting tied to actual visit and order data, not just impressions.
Execution
04Double down on what fills locations. Cut what does not. Expand winning creative and targeting into new markets and LTOs as the program matures.
Scale
05Built for QSR. Senior team, in-house creative, visit-attribution expertise, and transparent pricing. We operate as an extension of your marketing team, not a vendor.
Why Margle
Why Margle
Built different. For QSR.
We Know QSR Margins
We understand the economics of quick service. Every media decision accounts for your actual margins, franchise fee structure, and the difference between a brand visit and an LTO redemption. We optimize for what actually makes money.
Creative Built for Speed
QSR moves fast. Our production system is built to match your LTO calendar, not add weeks to it. Brief to platform-ready assets in days, not months. No waiting for a creative team to catch up.
Full-Funnel, Not Just Awareness
We don't build brand awareness and call it a win. Every campaign is connected to the metrics that matter in QSR: visits, orders, average check, and repeat rate. If it doesn't drive behavior, we cut it.
Measurement That Goes Beyond Impressions
We build attribution frameworks that close the loop between ad spend and actual guest behavior. Not proxies, not estimates. Visit data, order volume, and check size all tied back to media.
Built for Multi-Location Brands and Franchise Systems
Corporate strategy and local execution rarely align in QSR. We build programs that work across your entire footprint, keeping brand standards consistent at the corporate level while giving each operator what they need to drive visits locally.
Senior Team on Your Account
You get strategists with real QSR experience, not account managers learning the category on your budget. Every recommendation is grounded in how quick service actually works, not generic digital marketing playbooks.
Book a Call
Common Questions
Questions we hear from QSR teams
Do you work with franchise systems, corporate-owned locations, or both?
+Both, and we understand the alignment challenges that come with franchise systems. We build programs that work across corporate and franchisee-owned locations, ensuring consistent brand execution while respecting the local market dynamics each operator manages. We know how to structure campaigns that corporate can own centrally and franchisees can activate locally without creating confusion or conflict between levels.
Can you help us reduce dependence on third-party delivery platforms?
+Yes, this is one of the most common things we work on with QSR brands. Third-party delivery platforms are useful for discovery, but they come at significant margin cost and they own your customer relationship. We build first-party programs, CRM flows, loyalty app integrations, and direct digital ordering campaigns that shift volume from platform orders to owned channels over time. It is not an overnight switch, but it is one of the highest-ROI moves a QSR brand can make.
What does it cost?
+Agency fees are confirmed after your discovery call because the right scope depends on your location count, LTO calendar complexity, franchise structure, and whether you need creative production alongside media management. We do not do one-size-fits-all pricing because a 10-unit regional brand and a 300-unit franchise system have very different needs. What we promise: a clear, itemized number before you commit, with no hidden fees.
How do you measure success for QSR campaigns?
+We go beyond impressions and reach. For QSR, the metrics that matter are: offline visits tracked via geofence-based attribution and location visit data, online order volume and conversion rate, average check size, and loyalty program enrollment and repeat visit rate. We build custom attribution frameworks at the start of every engagement so you know exactly what success looks like and how we are tracking against it.
Can you handle creative production, or just media?
+Both, and we are better when we do both together. Our in-house production team specializes in food-native creative: photography, video, and platform-native formats built to perform in paid placements. We know the difference between beautiful food photography and content that actually drives orders in a Meta feed. If you have an in-house creative team, we can supplement LTO content, UGC-style video, or platform-specific formats they do not produce.
How fast can you get campaigns live?
+For clients with existing assets and clear goals, we can be in-market within 2 to 4 weeks of kickoff. QSR moves fast and we are built for it. The main variables are platform onboarding, creative production timelines, and how much strategy work needs to happen upfront. We will not launch something underprepared, but we also will not slow you down with a six-week onboarding process.
Get Started
Let's build a marketing program that fills tables and drives orders
No commitment past an initial call. We'll tell you exactly what we'd do and what we think you should do first.
Transparent pricing. No hidden fees.
Senior strategists on every account.
Built for brands serious about visit growth.
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