More Traffic Is Not The Goal. More Revenue Is.

Yes, this is most of our retail clients. We build strategies that support both channels without creating conflict between them. DTC drives margin and first-party data while retail distribution builds brand reach and category share. When your paid media, creative, and retail media are coordinated around the same buyer journey, DTC and retail amplify each other rather than compete. We have experience managing this balance across footwear, consumer goods, food and beverage, and home categories.

Retail media strategy is part of our omnichannel offering. We have established relationships with Amazon Ads, Walmart Connect, Target Roundel, and Instacart Ads, and we integrate retail media spend into the broader paid strategy rather than treating it as a separate silo. That means your search and social campaigns are coordinated with your sponsored product and display placements so you are not paying to reach the same buyer twice through disconnected channels. Ask us about your specific retail mix on the call and we will walk you through how we would approach it.

Agency fees are confirmed after your initial discovery call because the right scope depends on your goals, category complexity, channel mix, and whether you need creative production alongside media management. Media spend is always separate from agency fees and scales as your program grows. We do not believe in one-size pricing because retail brands at different stages of growth have very different needs. What we can promise is a clear, itemized number before you commit to anything, with no surprise fees or scope creep after the engagement starts.

Not necessarily, and we will be honest about that in the first call. We work alongside in-house creative teams regularly, sometimes supplementing capacity during peak seasonal moments like Q4, and sometimes handling specific formats that in-house teams do not specialize in, such as UGC-style video, shoppable content, or platform-native short-form. In other cases, brands come to us specifically because their in-house team produces brand creative but needs performance-focused assets built to run in paid placements. We will assess your current creative output and tell you where we can add the most value without duplicating what you already do well.

Most clients are in-market within 4 to 6 weeks of kickoff, and often faster for brands that come in with existing assets, clear goals, and platform access ready to go. The primary factors that affect launch speed are creative production timelines, platform onboarding and pixel verification, and how quickly we can complete the discovery and strategy phase. We build a clear pre-launch checklist at the start of every engagement so both teams know exactly what is needed and when. We move quickly once we have the information we need, and we do not launch until the foundation is right.

A 30-minute discovery call is all we need from you upfront. No decks, no briefs, no RFP documents. In that conversation we will learn about your business, your buyer, your current channel setup, your retail footprint, and where you want to grow over the next 12 months. From there we put together a tailored recommendation that reflects what we actually heard, not a templated pitch. If it is a fit, we move into a strategy sprint and build your roadmap. There is no pressure and no obligation past that first conversation.