Break In: Alcatraz is an innovative new game that brings an escape room into your living room through immersive storytelling, cooperative gameplay and clever puzzles. PlayMonster came to us to develop an engaging online marketing strategy to introduce the game concept to new audiences, spread awareness, and ultimately drive in-store purchases.
We began by putting together a comprehensive strategy document detailing our approach, audiences, market research and paid media strategy. We developed and produced nine video concepts, each bringing to life a different aspect of the gameplay and targeted at a different audience. This allowed us to create a custom ad experience for each consumer based on their interests, profile and engagement.