Coalatree is an outdoor brand offering a variety of products including clothing, hammocks, blankets and even a survival knife. They test most of their product launches by getting backing on Kickstarter and Indiegogo. This allows them to get a proof of concept of sorts before they dive in and officially launch each product on their site.
Coalatree was looking for an agency to help scale their spend and launch their new products on Kickstarter. We took over their marketing and ran it at a 2x+ scale. We focused heavily on the versatility of their store and used precision targeting to make sure each product was being delivered to an audience that it would resonate with.