Enstrom is a confectionery company that specializes in toffee products. They have been running their family-owned business for over 50 years. The holiday times are where they do a large portion of their sales: Black Friday, Christmas, and even Valentine’s Day. They have a loyal customer base who loves the products and purchases every year so acquiring new customers creates a great lifetime value.
Enstrom came to us to help run their holiday sale on Facebook and Instagram. We shot photos and video of their top-selling products to create a series of eye-catching ads optimized for those platforms. Our paid strategy was based on historical data provided by the client (customer lists, email lists, demographics, interests, etc.), which we used to broaden their audience by targeting new customers with similar profiles.