Fall Experiment is an immersive tech, art, gaming and music conference in Milwaukee. It is a diverse and inclusive festival bringing together developers, innovators, gamers and creatives.

We created organic social content to build up excitement around the conference and promote the idea of Milwaukee as a tech hub. We also ran targeted ads, giveaways and promotions to drive ticket sales. Over the course of the 40-day campaign, our ads resulted in over 3,000 ticket sales, surpassing our goal of 2,500.