Reimagining a financial brand through social to drive new checking accounts.

North Shore Bank partnered with Margle to reimagine the look, tone and feel of their brand, targeting both older demographics and new millennial audiences. Starting with a comprehensive strategy, we built a plan to support their need to lean heavier on digital and social mediums with a single goal to drive new checking account growth.

As our relationship evolved, Margle has become North Shore Banks agency of record. This not only consists of the core social/digital offerings, but extends beyond to support their legacy mediums including sponsorship, direct mail and out-of-home.


North Shore Bank

  • Creative
  • Paid Media
  • Social Media Management