Driving customers to the finish line for a record Black Friday.

Taos Bakes came to us with great content that wasn’t generating sales. They had created a highly cinematic, creative and humorous video promoting their natural snack bars, and while it was racking up views, it wasn’t driving purchases.

We came up with a holiday strategy for their paid media that involved running the hero video in tandem with simpler images and animated ads promoting their seasonal offers. We focused heavily on segmenting the campaign to identify and hone in on their ideal audiences. The result was a highly targeted campaign that quadrupled their previous highest sales day for their best Black Friday/Cyber Monday yet.

Client

Taos Bakes

Services
  • Paid Media

$55.5k

spent

3,310

purchases

1.81x

return

$0.71

cpc

3.19%

ctr
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