Using segmentation and precision targeting to scale paid media.

WANDRD is a company owned by three brothers who were tired of constantly having to put money into different camera bags. They set out to create high quality camera bags that are built to last with specialized features that fit different types of cameras and different lifestyles.

After two years working with their agency of record to establish their brand, they came to us to help scale their paid media. We focused on segmenting potential audiences based on interests and demographics, tailoring our content for each audience, and testing out different angles for the creative and copy. We achieved a 2.45x ROAS (return on ad spend) using this method, and were able to scale the brand dramatically.

Client

WANDRD

Services
  • Paid Media

$230k

spent

3,035

purchases

2.45x

return

$0.38

cpc

0.67%

ctr
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