Designing a millennial-friendly social media presence for a financial institution.

WaterStone Bank approached us to take over their social media presence with the goals of growing their organic audience, increasing awareness of their brand in the community, and appealing to younger consumers in particular.

We designed a new look and feel that extended their branding into the social space and created daily organic content that made banking accessible and fun for those who are just getting started in their financial journey. Content includes financial advice, tips and tricks, lifestyle imagery, trivia, community outreach and even memes. We also launched a campaign to promote WaterStone’s new digital banking platform, including animated how-to videos and paid ads.

Client

WaterStone Bank

Services
  • Creative
  • Paid Media
  • Social Media Management

We designed content that extended WaterStone’s brand into the social space and made banking accessible and fun for those who are just getting started in their financial journey.