Paid Social

We run paid social campaigns across Meta (Facebook and Instagram), TikTok, Pinterest, LinkedIn, Snapchat, and YouTube — and we prioritize platforms based on where your specific audience actually spends time, not which platforms are currently trendy. For most brands, Meta and TikTok carry the heaviest performance load. LinkedIn is the right call for B2B and professional audiences. Pinterest drives strong results for lifestyle, food, and home categories. We will tell you plainly which platforms make sense for your goals and which ones would be wasted spend.

We build structured creative testing plans — not random A/B tests that produce inconclusive results. Every test has a clearly defined hypothesis, a specific metric it is designed to move, a statistically meaningful runtime, and a decision framework for what scales and what stops. We test across creative variables (format, hook, messaging angle, visual style), audience segments, and offer structures simultaneously. The output is not just better-performing ads — it is a documented creative intelligence bank that makes every subsequent campaign smarter and faster to optimize.

Results depend on your category, competitive intensity, creative quality, offer strength, and audience size — and we will be upfront about that rather than making promises we cannot keep. We set realistic KPI benchmarks at the start of every engagement based on your category benchmarks and historical account data. What we can commit to is transparent, real-time reporting, continuous optimization, and a team that treats your budget like it is our own. Most clients see meaningful performance improvement within the first 60 days of structured campaign management.

Absolutely. Paid social is one of the most effective standalone performance channels available, especially for brands with clear visual creative and a defined target audience. It can also plug into a broader omnichannel execution as the awareness and retargeting layer in a full-funnel plan. We work with both standalone programs and integrated strategies, and we will be direct about when adding channels would compound your results versus when paid social alone is the right call for where you are in your growth stage.

Most paid social campaigns generate meaningful performance data within the first 2–4 weeks of launch — enough signal to identify what is working, what needs adjustment, and where the creative opportunities are. We optimize in real time during that learning window rather than waiting for end-of-month reports to make changes. The first 30 days are about building signal. Days 30–90 are about scaling what works. By month three, a well-managed paid social program should be operating with strong efficiency and a clear creative playbook for continued growth.

We work with brands at a range of spend levels, and the right entry point depends on your category, objective, and the platforms you want to activate. We will be direct if your budget is too thin to generate meaningful signal in a competitive space — because under-resourced campaigns often produce misleading data and wasted management fees. In general, most paid social programs need at least $5,000–$10,000 per month in media spend to run proper creative tests and produce reliable optimization data. We will help you find the right floor for your goals.