PEBBLES partnered with Margle to further reach the Gen Z, 18-24, audience for the first time in the brand's history. With just one month to move from concept through execution, the challenge was to rapidly modernize brand perception and inject new energy into PEBBLES through social-first creative that felt authentic to younger audiences.
Accelerated Ideation
Margle's creative team led an accelerated ideation process, developing multiple "blah" moment concepts that reflected everyday monotony. These ideas were strategically distilled into a set of clearly defined, high-impact moments aligned to the campaign theme, "Less Blah. More Yabba Dabba Doo."
Platform-Native Production
From there, our in-house creative team captured each moment in multiple formats, ensuring flexibility and relevance across platforms. All necessary video and static assets were produced, edited, and optimized to create a cohesive campaign experience across every digital touchpoint.
TikTok-First Creative
Creative was intentionally designed for TikTok and paid social, leveraging platform-native formats, pacing, and humor to feel organic in-feed. Margle also collaborated closely with external agency partners while owning and driving all social aspects of the campaign, from creative execution to platform strategy.
The Result
The result was a highly coordinated, fast-moving launch that delivered massive reach and engagement, successfully introducing PEBBLES to a new generation and driving meaningful traffic at scale.