CTV
Streaming is the new prime time. CTV combines the storytelling power of television with digital precision targeting. We deploy high-impact video campaigns across premium streaming platforms to drive awareness, consideration, and retargeting opportunities. Unlike traditional TV, CTV gives you household-level targeting, measurable performance, and the ability to reach cord-cutters who have left linear TV entirely.
Why Choose This Service
- Premium, high-impact placements
- Advanced targeting vs. linear TV
- Strong brand lift and recall
- Integrated with digital performance strategy
725M+ impressions on a CTV-anchored campaign
Household-level targeting precision
Measurable reach across premium streaming inventory
Margle Media 2026
Our Approach
We start with data-driven strategy, create engaging content, measure performance, and optimize continuously.
Strategize
Every approach starts with understanding the audience, competitive landscape, and the platforms that matter most. From there, we identify opportunities, develop creative concepts, and apply best practices to shape a focused strategy.
What's Included
Everything you need to succeed with ctv.
CTV Strategy and Media Planning
We build CTV plans around your audience, competitive set, and funnel objectives — selecting the right inventory, daypart, and format mix.
Creative Concepting and Storytelling
We develop :15 and :30 second narratives built for the full-screen, lean-back environment of connected TV — not repurposed social content.
In-House Video Production and Editing
Our production team creates CTV-ready video in-house — handling scripting, production, editing, and delivery to platform specs.
Creative Placement and Optimization
We place and optimize CTV creative across streaming inventory — managing frequency, daypart, and audience targeting for maximum efficiency.
Audience Targeting and Geo-Layering
We target at the household level using demographic, behavioral, and geographic signals — reaching the right viewers in the right markets.
Frequency Management
We control how often your ad appears to each household — balancing awareness building with efficient impression pacing.
Brand Lift and Performance Reporting
We measure CTV impact through brand lift studies and cross-device attribution — connecting streaming exposure to downstream action.
Results That Speak
Real outcomes from real clients. Here is what we have delivered.
Why brands choose Margle
We have heard the hard questions. Here is how we answer them.
Think TV advertising is too broad and unmeasurable?
CTV enables household-level targeting, frequency controls, and cross-channel attribution that linear TV never could. You know who saw your ad and what they did next.
Need measurable brand influence, not just awareness?
We track CTV impact across channels — measuring lift in branded search, website traffic, and downstream conversion to give you a full picture of what CTV is doing for your brand.
Worried your creative will not fit the format?
We design CTV assets specifically for high-attention, full-screen environments. We also repurpose strong social or brand video into :15 and :30 CTV formats to maximize existing investment.
Margle Media
Your brand in every living room.
Streaming is the new prime time. Let's put you there.
Creative
Targeting
Placement
Lift
Scale visibility with impact.
Bring your brand to streaming platforms with measurable, high-attention placements.
Common Questions
Everything you need to know about how we approach ctv.
No. Connected TV advertising is accessible at a range of budget levels, and we scope CTV programs to match your growth goals and budget realities. While traditional broadcast television required six-figure commitments, programmatic CTV allows brands to run targeted campaigns with precise audience controls at a fraction of that cost. For brands in competitive categories, CTV provides access to a premium, lean-back viewing environment that drives brand awareness and recall at scale. You do not need a national broadcast budget to run an effective CTV program — you need a clear audience, strong creative, and a strategy for how CTV fits your funnel.
Yes. CTV is one of the most powerful brand amplifiers in a full-funnel plan when it is properly integrated with paid social and search. We use CTV-exposed audiences as a targeting signal in paid social and paid search — retargeting viewers who saw your CTV spot with lower-funnel performance creative on Meta, TikTok, or Google. This creates a measurable connection between brand awareness investment and performance conversion, solving one of the oldest problems in marketing: proving that upper-funnel spending contributes to lower-funnel results. The integration requires unified audience data and coordinated messaging — both of which we manage across channels.
We access premium streaming inventory including Hulu, Peacock, Paramount+, Max, ESPN+, and a broad network of programmatic CTV publishers — prioritized by your target audience demographics, content context, and campaign objectives. Premium direct-sold inventory on major streaming platforms provides brand-safe, high-viewability placements in a lean-back viewing environment. Programmatic CTV extends reach across a wider range of publisher partners with strong audience targeting. We prioritize quality over volume — your ads run in premium environments, not on obscure streaming apps with questionable viewership, and we provide full transparency into where your creative appears.
CTV advertising typically runs in :15 and :30 second video spots in a non-skippable, full-screen, high-definition format on the connected TV screen. Creative must meet broadcast-quality production standards — CTV viewers are watching on large screens in a lean-back environment, and low-quality production shows. We produce CTV-specific creative from scratch or adapt your existing video assets to meet platform specs and optimize for the viewing context. CTV creative should assume the viewer cannot click — so the call-to-action and brand message must land within the spot itself, with a clear brand recall moment and a compelling reason to act.
We track reach, frequency, video completion rates, and brand lift metrics — and where available, we implement cross-device attribution that connects CTV exposure to downstream web activity, search volume uplift, and purchase events. CTV measurement has improved significantly in recent years, and we use attribution partners and pixel-based tracking to connect CTV impressions to outcomes beyond just viewership. We report these metrics clearly against your campaign objectives and provide context for what the data means — not just raw numbers. For brands running CTV alongside paid social or search, we model the halo effect CTV creates across other channels.
CTV runs on connected TV devices — smart TVs, Roku, Apple TV, Fire TV — in a lean-back, full-screen, living room environment where the viewer is fully immersed in the content and unlikely to skip the ad. YouTube runs across all devices (mobile, desktop, tablet, TV) in a more fragmented, often task-oriented context where skip behavior is common. CTV audiences tend to be more receptive to brand messaging because they are in a passive, entertainment-focused mindset. YouTube offers more flexible targeting and format options, including skippable formats and lower CPMs. Both channels have real value — the right choice depends on your creative, objective, and audience profile.
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