Retail Media

Yes. Retail media performs strongly as a standalone channel — particularly for brands with established distribution and category presence — because it captures high-intent shoppers who are already in a buying mindset on the platform where your product is sold. It performs even better inside broader full-funnel programs, where brand and social media build awareness and consideration upstream and retail media converts that demand at the point of purchase. Brands that integrate retail media with their brand media investment almost always see stronger ROAS and new-to-brand customer rates than those running retail media in isolation.

We optimize retail media campaigns on a continuous basis — not just at end-of-month reporting cycles. That means regular bid adjustments by keyword, placement, and product based on live ROAS and conversion rate data; keyword expansion and negative keyword discipline to eliminate wasted spend; placement mix adjustments between sponsored product, sponsored brand, and display formats as performance data matures; and competitive share of shelf monitoring to ensure your investment is holding position against key competitors. We also factor in seasonal demand curves, retailer promotional events, and product launch timing to ensure the optimization strategy accounts for the full commercial calendar.

Yes. We manage the full suite of retail media formats across each platform's ecosystem. On Amazon, that includes Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP for programmatic reach. On Walmart Connect, Roundel, and other retailer platforms, we activate the equivalent format tiers structured around your funnel objectives — using upper-funnel placements to drive awareness and consideration among in-category shoppers, and lower-funnel sponsored product placements to capture buyers who are ready to purchase. Format selection is driven by your margin structure, category dynamics, and where incremental volume is most accessible.

Retail media and brand media work best when they are designed to work together — not managed in silos with separate agencies and disconnected strategies. Brand and social media build awareness, shape purchase consideration, and drive category demand. Retail media captures and converts that demand at the moment a shopper is ready to buy. When we align messaging, audience targeting, and promotional timing across both layers, your brand investment shows up in retail sales metrics rather than just awareness indicators. We explicitly model the relationship between brand media spend and retail media performance so you can see how the full-funnel system is performing — not just individual channels in isolation.

We report on the metrics that reflect real retail media performance: attributed sales revenue, ROAS by campaign and format type, new-to-brand customer rate (a critical signal for whether you are growing your buyer base or just retaining existing purchasers), share of shelf against key competitors, keyword ranking position, and cost efficiency trends over time. For multi-platform programs, we consolidate retail media performance into a single reporting view so you can see total program efficiency alongside platform-level detail. We also flag anomalies — sudden drops in conversion rate, competitor activity, or seasonal shifts — so you can respond before they compound into larger performance issues.