Shopper Marketing

Yes. Shopper marketing works best as the conversion layer in an omnichannel media plan — where brand and social media build awareness and consideration, and shopper media captures and converts that demand at the moment of purchase. We integrate shopper strategy into full-funnel plans explicitly, using brand media exposure as an audience signal for shopper retargeting and aligning messaging across brand and shopper creative so the customer journey feels coherent from first impression to checkout. Brands that treat shopper marketing as an isolated channel typically underinvest in it. Brands that integrate it with brand media almost always see compounding returns.

We activate shopper campaigns on Instacart, DoorDash, Uber Eats, Walmart+, and other retailer-specific shopper media platforms — prioritized by where your products are distributed and where your target buyers shop most frequently. Platform selection is always driven by your distribution footprint and audience behavior, not by which platforms are easiest to manage. For brands with broad retail distribution, we often activate across multiple platforms simultaneously. For brands with concentrated distribution in one or two retailer ecosystems, we go deep on those platforms before expanding. The goal is always share of shelf and purchase conversion, not platform presence for its own sake.

Platform-specific reporting provides direct sales attribution at the unit, SKU, and category level — including units sold, revenue generated, new customer acquisition rates, and share of shelf metrics. We tie those platform metrics directly to cost to produce a clean ROAS picture that shows exactly what your shopper media investment is returning in sales. For multi-platform programs, we consolidate reporting so you see total shopper media performance in one view, with channel-level breakdowns. We also track competitive share of shelf and keyword ranking where platforms support it — giving you visibility into your position in the digital shelf, not just your own results.

Yes. We produce shopper-specific creative that meets platform technical requirements and is optimized for the browse-to-buy context of each shopper environment. Shopper creative is meaningfully different from brand or social creative — it needs to communicate value, relevance, and a reason to add to cart quickly, often in a small format with limited real estate. We handle the full creative scope: product photography, promotional messaging, seasonal creative updates, and any format variations required by individual platforms. Our creative team understands what performs in shopper environments and builds assets to that standard, not to brand standards alone.

Yes. Shopper media is one of the most effective tools for a new product launch because it puts your product in front of buyers who are already in the mindset to purchase in your category — actively browsing or searching on platforms where your product is available. For a launch, we typically combine search placements (to capture buyers searching for your category) with featured product placements (to drive awareness in browse environments) and new customer promotions (to reduce the friction of first purchase). The direct sales attribution of shopper platforms also gives you immediate, reliable data on how the launch is performing at the point of sale.